Valorous

The word valor means to have great courage, especially in battle.  It was used throughout history and even in the Bible.  A picture illustrating “Valour,” might look different these days.  A shield and sword might be a great way to think about its historical context.  Valor, these days in business, is more than just a person in an Armani suit.  It deals with enchantment and esteem.

If you want valour in your team both tangibly and intangibly, you must have professionalism and ethic.  It’s definitely a newer term in business as business continues to develop.  But ‘valour’ is a great term for market environments that are complex and competitive.  That a company or person remains stalwart, not just ignoring and trying to create a picture perfect brand or company.  Valour takes on companies and moves the market and company to a bigger fame for the entire world.

If you want a great company, you got to deal with things.  Usually, not head on, but addressing the sometimes inevitable social climate, and making sure your investor can prepare for a long lasting company.  It’s a great way to be honest.  Though the word is best with a historical context, it does well, collectively, for how we should conduct business based upon it’s history and stories.  Decorate your style with bravery, courage, gallant strength, and spirit.  Try your honor and dignity all the time.

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